As a core product of Asia United Bank (AUB), the effectiveness of AUB cards is crucial for the stable operation of the economic system. They not only provide customers with convenient payment methods but also contribute to the development of banking services and the stability of financial markets. However, various factors affect the effectiveness of AUB cards, including technology, security, and service aspects. Therefore, a thorough analysis of these influencing factors is key to ensuring the effectiveness of AUB cards. This study aims to analyze the effectiveness of Asia United Bank (AUB) cards, employing methods such as literature review and comparative analysis, to primarily explore the factors influencing the effectiveness of AUB cards. The ultimate conclusion indicates that by updating technology, enhancing security measures, and improving service quality, the reliability, security, and user satisfaction of AUB cards can be effectively increased.

AUB cards;Effectiveness;Optimization strategies

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DOI： https://doi.org/10.62639/sspjiss01.20240104

Published： 2024