The Thai film How To Make Millions Before Grandma Dies has achieved outstanding box office success domestically in Thailand and has also successfully entered international markets, garnering widespread audience acclaim. This paper examines How To Make Millions Before Grandma Dies from the perspectives of cross-cultural communication theory, globalization and localization theory, cultural identity representation theory, and media economics. The study finds that the film successfully transcends cultural barriers and resonates with global audiences through its deep emotional expression and meticulous cultural portrayal. Additionally, the filmmakers utilized flexible localization strategies, including language adjustments, culturally adapted promotional materials, and the use of digital platforms, which significantly enhanced the film’s acceptance and impact in international markets. This paper aims to explore the cross-cultural communication experience of Thai cinema in the context of globalization, offering valuable insights for the international dissemination of other cultural products.

Thai film;How To Make Millions Before Grandma Dies;Cross-cultural communication;Localization strategy;Media economics;Cultural identity representation

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DOI： https://doi.org/10.62639/sspjiss04.20240104

Published： 2024