Based on the approach to design translation for Mount Tai's non-heritage cultural and creative products, alongside digital innovation methodologies, this paper delves into pioneering ways to revitalize traditional culture. By intimately fusing the distinctive regional cultural attributes of Mount Tai, we translate and refine the material, cultural, and behavioral facets of its culture. Subsequently, we embark on IP image design and digital cultural and creative product development, centered around an illustrative theme. From the vantage point of cultural translation, we synthesize the design strategy for digital image cultural and creative products, thereby expanding the novel paradigm of integrating regional culture with the Internet. This endeavor ensures the coherence of cultural and creative products while infusing fresh energy into the preservation and development of Mount Tai's intangible cultural heritage.

Mount Tai culture;Cultural and creative translation;Digital cultural and creative;IP image

[1] ZHANG Ai-peng. Visual Design Translation of Intangible Cultural Heritage[J]. Packaging Engineering, 2018, 39(20): 121-125. [2] ZHANG Jun. The Path of Traditional Handicraft Entering into Daily Life from the Perspective of Cultural and Creative Design and IP Creation[J]. Packaging Engineering, 2019, 40(24): 286-291. [3] WU Xue-song, WANG Jin. Wood Engraving Painting Digitization Based on Product Concept[J]. Packaging Engineering, 2018, 39(20): 191-195. [4] LIU Xu. Traditional Culture APP Design Based on Cultural Translation Theory[J]. Packaging Engineering, 2020, 41(2): 237-242.

Taishan University 2022 (15th Batch) School Education Reform Project: "Construction and Practice of Micro-Major Courses Based on the Concept of Innovation and Entrepreneurship Education - Taking Intelligent Product Design as an Example" (JG202208). Shandong Province, Tai'an City 2024 Social Science Project: "Research on Digital Cultural and Creative Design and Communication Paths of Taishan Intangible Cultural Heritage Culture from the Perspective of Cultural Translation" (24YB026). Shandong Province, Tai'an City 2024 Educational Science Planning Project: "Research on the Development and Utilization of Teaching Resources of Red Revolutionary Traditional Culture in General Education Courses at Universities from the Perspective of "First Class Political Responsibility System"" (TJK202409ZX144).

DOI： https://doi.org/10.62639/sspjiss14.20240104

Published： 2024