With the acceleration of digital transformation, the advertising industry has entered a new stage of development, where digital interactive advertising has rapidly gained traction due to its interactivity and immersive experiences. This study systematically explores the core tools and applications of digital interactive advertising creation, focusing on how to effectively teach these innovative technologies in advertising design education. The paper provides a detailed analysis of commonly used design tools and their functionalities in advertising creation, covering user interface and prototype design tools, 3D and virtual/augmented reality tools, real-time interaction and visual effects tools, and hardware and physical interaction tools. Additionally, this study introduces the teaching practices of tools for interactive like TouchDesigner and Arduino into university advertising courses, aiming to enhance students' technical and creative abilities in digital interactive advertising creation. This research aspires to provide a pathway for integrating innovation and technology into advertising education to meet the challenges of rapid developments in the advertising industry and the new media environment.

Digital Interactive Advertising, Digital Interactive Creation Tools, Interactive Advertising Education

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DOI： https://doi.org/10.62639/sspjiess10.20240105

Published： 2024