To investigate the promoting effect of content creation of new media on the industrial upgrading of Tai’an City, this paper first analyzes the overall situation of the industrial sector in Tai’an City. It is found that, while the industrial structure exhibits diversification, there are still several issues, including scale limitations, insufficient innovation, and weak brand influence. Subsequently, this paper conducts an in-depth exploration of the promoting role of new media content creation in enhancing brand image, expanding market channels, driving technological innovation, and optimizing industrial structure. Furthermore, countermeasures and suggestions for new media content creation to facilitate the industrial upgrading of Tai’an City are proposed. This study aims to provide significant references and practical guidance for the development of these industrial sectors.

New media content creation;Industrial sectors of Tai’an City;Industrial upgrading;Promoting effect

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2023 Tai'an City Science and Technology Innovation Development Project: “Exploration of New Media Content Creation in Promoting the Industrialization and Strong Development of Tai'an City” (Number: 2023ZC514).

DOI： https://doi.org/10.62639/sspjinss01.20240104

Published： 2024