This paper explores the cultural significance of Chinese traditional festivals and the challenges and opportunities they face in modern society. It analyzes the impact of modernization, foreign cultural influences, and commercialization on traditional festivals, and proposes strategies such as exploring cultural connotations, integrating memory theory, and innovating communication methods to reconstruct and interpret traditional festivals, thereby promoting their inheritance and development in contemporary society.

Traditional festival;Integration;Innovation

[1] Wang Chenglei. Exploration of the Path of Spreading Excellent Traditional Chinese Culture in the New Media Environment: Taking Henan TV's "Chinese Festivals" Series as an Example [J]. Audio-Visual, 2024, (09): 79-82. [2] Ning Ping. The Spread of Chinese Traditional Festival Culture in the Internet Era [J]. Journal of Changchun University, 2024, 34(07): 70-73. [3] Fang Qixiong. Research on the Construction of Social Identity of Traditional Culture Programs under the Influence of the Spirit of the Times: Taking Henan Broadcasting and Television Station's "Chinese Festivals" Series as an Example [J]. Journalism Lover, 2024, (01): 40-43. [4] Shao Xiyun. Reflections on the Impact of "Foreign Festivals" on Chinese Traditional Festivals from a Cultural Perspective [J]. Journal of Yanbian University (Social Sciences Edition), 2013, 46(04): 140-145. [5] Xiao Qin. On the Inheritance and Innovation of Chinese Traditional Festival Culture [J]. Chuanshan Journal, 2009, (01): 107-110.

This article is a product of the research conducted by the Foreign Literature Research Team at Jingchu University of Technology and the 2024 Jingchu University of Technology School-level Innovation and Entrepreneurship Training Program: "Innovation in Traditional Festivals: Practice and Reflection on Cultural Confidence Among College Students" (Project Number: KC2024055). The phased outcomes of the 2022 school-level project at Jingchu University of Technology: "A Study on the Interculturality of 21st Century American Ethnic Literature" (Project No.: YB202230).

DOI： https://doi.org/10.62639/sspjiss06.20250201

Published： 2025