The purpose of this article is to summarize and sort out existing research and to better understand the historical review, present research, and current trends of the theory of social identity and self-categorization. The main objectives are to discuss the core value of the approach in detail, and to highlight the application of communication and media research; to look for emerging trends and gaps in the literature by comparing strength with weakness.

Social identity Approach;Media studies

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DOI： https://doi.org/10.62639/sspjiss18.20250202

Published： 2025