In recent years, the new tea market has developed vigorously. With the wave of consumption upgrading, consumers' demand for high-quality and diversified taste tea drinks continues to grow. This trend intensifies the industry competition, and also urges enterprises to increase investment in product research and development to meet more diversified and personalized consumer demand. In view of this, this paper analyzes the characteristics of research and development of new tea drinks, and gives specific research and development strategies and quality control.

New tea drinks;Product R&D;Quality control

[1] Liu Li. Tea beverage processing procedures and existing technical problems [J]. Zhongnan Agricultural Science and Technology, 2024,45(11):105-108. [2] Chen Chen, Zhao Yunsong, Fan Junying. Research status of texture as an important sensory driving factor of new tea consumption [J]. Food Safety Guide, 2024,(30):177-182. [3] Zhang Haihua, Zhang Shikang. Present situation analysis and development prospect of tea industry [J]. Tea processing in China, 2024,(03):11-16.

DOI： https://doi.org/10.62639/sspjiss33.20250202

Published： 2025