From the theoretical level, the push-pull theory is used to verify the underlying logic of returning home entrepreneurship under the background of rural industrial revitalization, and the restrictive factors of returning home entrepreneurship are explored from both personal and social aspects. The dialectical relationship between rural industrial revitalization and returning home entrepreneurship is deduced through the principle of "expected value theory", with emphasis on analyzing the pulling effect of expected income of returning home entrepreneurship and the promoting effect of expected utility of rural industrial revitalization. From the empirical level, based on the survey data of returning entrepreneurship in 30 provinces and cities in China, a binary logistic model is constructed to empirically test the factors affecting the quality of returning entrepreneurship under the background of rural industrial revitalization. Through theoretical research and empirical analysis, this paper constructs a long-term mechanism for returning home to start a business from four aspects: establishing a business management system, building a business education platform, developing a systematic project of "number merchants and new farmers" and improving the policy guarantee system, so as to boost the revitalization of rural industries.

Returning home to start a business;Revitalization of rural industries;Principle of action;Influencing factors;Long-term mechanism

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DOI： https://doi.org/10.62639/ssperi01.20250102

Published： 2025