In recent years, China's representative domestic digital games, with its excellent quality and innovative content, have become the first echelon in the field of global open world role-playing games, and have been greatly welcomed at home and abroad. This article aims to explore how to efficiently and specifically implement cross-media narrative construction in cyberspace through the study of the domestic game "Genshin Impact," providing indirect experience that is convenient for reference in the cultural and creative industry.

Cross-media storytelling;"Genshin Impact";Domestic digital games;Cyberspace

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Dec.2023-Dec.2025: Xi'an International Studies University 2023 bilingual course "New media Photography" construction project.

DOI： https://doi.org/10.62639/sspjinss01.20250201

Published： 2025