With the rapid development of China’s economy, industries are facing increasingly complex economic environments and market challenges. This paper takes entrepreneurial camping as its research focus, delving into the market development of camping and its associated benefits. Entrepreneurial camping is an innovative business model that combines startup activities with outdoor camping. Through outdoor activities, participants can relax and unwind. Characterized by teamwork and interactive communication, this model enhances trust and synergy among team members, accelerates problem-solving, and further stimulates innovative thinking while improving entrepreneurial capabilities.

Marketing;Project funding;Risk

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This research was supported by the Shenyang Urban Construction University College Student Innovation and Entrepreneurship Training Program (Grant No. 202413208028).

DOI： https://doi.org/10.62639/ssperi01.20250103

Published： 2025