The advent of the Internet era, with the emergence and development of networking, digitization, and informatization, has spread this technology across various fields, generating significant impacts. Without exception, the widespread application of this technology has broadened peoples reading channels and diversified reading methods. Such changes have brought new and severe challenges to traditional paper book publishing. Therefore, book publishing and editing work need to clarify future development trends, update work concepts, innovate working methods, focus on the deep integration of traditional and digital publishing methods, actively introduce digital thinking, accelerate the cultivation of traditional and digital adaptive, composite professional editing and publishing talents, promote high-quality editing and publishing, and achieve a successful transformation of the traditional publishing industry. This article provides an in-depth analysis of the traditional publishing industry, examines the issues it faces under current conditions, explores possibilities and paths for transformation, and studies how digital publishing can deeply integrate with traditional publishing. This research is of great reference value for the transformation and development of the traditional publishing industry in the new media era.

Traditional book publishing;Digital publishing;Transformation strategy

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DOI： https://doi.org/10.62639/sspjiss04.20250203

Published： 2025