With the rapid development of information technology, the era of all media has arrived, and the network communication pattern has undergone a series of changes. The scope of network participants has expanded, the subject of public opinion guidance has diversified, and the content of public opinion guidance has become fragmented. This study adopts literature research, survey research, and interdisciplinary research methods to deeply investigate the mechanism of online public opinion guidance in vocational colleges in the era of full media. Firstly, the characteristics of online public opinion in vocational colleges in the era of all media were analyzed, including fast information dissemination speed, diversified public opinion, and strong interactivity. Furthermore, the challenges faced by vocational colleges in guiding online public opinion were discussed, such as increased difficulty in guiding public opinion, significant negative information impact, and the need to improve the media literacy of teachers and students. On this basis, this study provides a detailed analysis of the personnel configuration and composition, training mechanism and investment, data support and public opinion monitoring, media cooperation and publicity, and evaluation of the effectiveness of online public opinion guidance in vocational colleges. Finally, optimization strategies were proposed, including innovative ways of guiding online public opinion, establishing emergency response mechanisms for online public opinion, and strengthening communication and cooperation with the media. Through these measures, vocational colleges can more effectively respond to the challenges of online public opinion, enhance the effectiveness of online public opinion guidance, and create a positive online environment for the healthy development of the school.

Era of all media;Vocational colleges;Network public opinion;Guiding mechanism

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Hubei Province Skilled Talent Training Research Center 2023 Hubei Province Vocational and Technical College Party Building Work and Technical Skill Talent Training Research Project "Research on Network Public Opinion Guidance Methods for Ideological and Political Education in Vocational Colleges in the Era of All Media" (27BDJN016) Phase Research Results.

DOI： https://doi.org/10.62639/sspjiss06.20250203

Published： 2025