Rural e-commerce has emerged as a key component in advancing rural economies, facilitating market access, increasing incomes, and promoting sustainable development. This paper investigates the role of rural e-commerce in promoting coordinated regional economic growth, particularly within the context of rural revitalization strategies. It identifies key barriers, such as infrastructure deficits, a shortage of skilled labor, and weak branding, and explores strategies to overcome these challenges. By enhancing logistics networks, improving digital infrastructure, and fostering talent development, rural e-commerce can become a powerful driver of regional economic development. The study also discusses the emerging role of technological innovations such as artificial intelligence (AI) and big data in enhancing rural e-commerce. Ultimately, the paper emphasizes the importance of a region-specific, integrated approach to harness the full potential of rural e-commerce for sustainable and inclusive economic growth.

Rural E-commerce;Regional economic development;Infrastructure;Talent development;Branding

[1] Canjiang Zhu, Weiyi Luo. “An Empirical Study on the Coupling Coordination and Driving Factors of Rural Revitalization and Rural E-Commerce in the Context of the Digital Economy: The Case of Hunan Province, China.” Sustainability(2024). [2] Yue Li, Lijun Yang. “Research on Rural E-commerce in Zibo City, Shandong Province under the Background of Rural Revitalization.” Journal of Innovation and Social Science Research(2022). [3] Fangxiu Song. “Research on the Function Path of Rural E-Commerce to Rural Revitalization in Guizhou.” (2021).

DOI： https://doi.org/10.62639/sspjiss09.20250203

Published： 2025