Many designers often overlook the entertainment value of cultural and creative products during creation, resulting in products that do not meet the demands of contemporary audiences. This issue can be addressed by leveraging the search capabilities of digital technology to collect a wealth of creative materials. Designers can draw inspiration from this extensive pool of materials, integrate them with relevant cultural and creative industries, and inject their own creative ideas to produce culturally rich products that offer a new and enhanced experience. This approach enhances the competitiveness of cultural and creative products in the market. Additionally, in the rapidly developing information age, staying informed about the latest trends allows creators to capture recent hot topics using digital technology. By aligning with societal developments and understanding audience needs for cultural and creative products, creators can produce products that resonate with the changing times, ensuring the vitality of cultural and creative products.

Digital art;Cultural and creative design;Fusion

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DOI： https://doi.org/10.62639/sspjiss03.20240101

Published： 2024