This paper uses the NOW corpus to study the global media attention and discourse tendency of BYD. Through searching the keyword “BYD”, this paper analyzes the frequency of BYD being mentioned in international media, reporting countries, high-frequency words and collocations, in order to comprehensively understand the image of BYD in international media. The research reveals that BYD’s predominant image is characterized by advanced technology and innovation. Through relevant research and analysis, the author hopes to use BYD’s success as an example to provide relevant reference for other Chinese new energy vehicle companies in terms of external promotion and export.

Corporate image;Corpus;Global media;BYD

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DOI： https://doi.org/10.62639/sspjinss05.20240101

Published： 2024