Nowadays, with the highly developed digital economy, business administration in enterprises has undergone profound reforms. The widespread penetration of digital technology, while reshaping the traditional industrial landscape, presents unprecedented opportunities and challenges for enterprise management. In this context, how enterprises adapt to the tide of the digital economy and optimize their management strategies has become an important question we face. The digital economy era places higher requirements on the refinement and intelligence of business administration in enterprises, involving both the digitization transformation of internal processes and the comprehensive enhancement of management concepts and methods. Therefore, a deep exploration of optimization strategies for business administration in the digital economy era has significant practical significance and theoretical value for guiding enterprises to maintain a leading position in the fiercely competitive market and achieve sustainable development. Based on this, this paper analyzes the problems existing in business administration in the digital competition era and explores new paths for business administration.

Digital economy era;Business administration in enterprises;Optimization strategies

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DOI： https://doi.org/10.62639/sspjiss04.20240103

Published： 2024