In the dynamic and intensely competitive contemporary business landscape, the success of enterprises hinges significantly on the strategic practices and management methodologies employed in marketing. Traditional marketing approaches are facing challenges as markets become more intricate, and consumer demands continue to diversify. In response, project management, recognized for its systematic, structured, and flexible approach, is progressively being introduced into the realm of marketing. The aim is to bolster marketing efficiency and effectiveness, aligning with the escalating competition in the market. This paper delves into the concepts and roles of project management, addresses issues in its application in marketing, and outlines specific application strategies for reference.

Project management development;Technological innovation;Marketing management;Application strategies

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DOI： https://doi.org/10.62639/sspjiss10.20240103

Published： 2024