Against the backdrop of the rural revitalization strategy, rural e-commerce has gradually developed into a core engine for promoting modernization in rural areas, demonstrating a strong development momentum. In view of this, the article analyzes the current development status of rural e-commerce, and proposes corresponding practical strategies based on the actual situation, in order to better promote the high-quality development of rural e-commerce and provide reference for similar research.

Rural revitalization;Rural e-commerce;Development status;Countermeasure

[1] Sun Xinyi. Rural revitalisation strategy under Jiaxing rural e-commerce logistics development status quo problems and countermeasures analysis[J]. China Storage and Transportation,2024, (05):152-153. [2] Pan Junning. Analysis of rural e-commerce development status and strategy under the background of rural revitalisation strategy[J]. Continental Bridge Vision,2023, (06):39-41. [3] Liu Xiaopeng. Analysis of development dilemma and countermeasures of rural e-commerce industry under the background of rural revitalisation strategy[J]. Marketing,2022, (14): 35-37. [4] Household Liangliang. Analysis of the current situation and countermeasures of rural sports development in the context of rural revitalisation strategy[J]. Cultural and Sports Goods and Technology, 2022, (04):20-22. [5] Wu Cong. E-commerce development and rural revitalisation strategy[M]. Renmin University of China Press:202110.133. [6] Chang Bai. Analysis of current problems and countermeasures of rural e-commerce logistics development under rural revitalisation strategy[J]. Logistics Engineering and Management, 2021,43(09):88-90. [7] Yan Zhiyun. Analysis of rural e-commerce development status quo and countermeasures under rural revitalisation strategy[J]. Journal of Taiyuan City Vocational and Technical College,2020,(03):36-38. [8] Zhang Zihan. Research on the development status and countermeasures of rural e-commerce in the context of rural revitalisation strategy[J]. Rural Economy and Technology,2020, 31(05):157-159.

DOI： https://doi.org/10.62639/sspjiss14.20240103

Published： 2024