Through establishing a two-tier supply chain evolutionary game model with manufacturers leading and retailers as subordinates, this study explores the main factors that motivate enterprises to participate in information sharing and make strategic choices under asymmetric market power structures. It also uses simulation methods to explore the evolutionary paths and trends of these actions. The findings indicate that under conditions of unequal market positions, the intrinsic determination and willingness of the leading companies to share information become the direct driving force for the entire supply chain to engage in information sharing. These dominant businesses exploit their core market position advantages by establishing a diversified collaborative mechanism that includes both incentives and punishments, thus guiding and regulating the information sharing behavior of the subordinate companies.

Information sharing;Asymmetric market power structures;Blockchain;Supply chain;Evolutionary game

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The 2022 Youth Innovation Talent Project for Higher Education Institutions by the Guangdong Provincial Department of Education: "Research on the Motivational Mechanism for Decentralized Information Sharing in Supply Chains Based on Evolutionary Game Theory" (Project No. 2022WQNCX108).

DOI： https://doi.org/10.62639/sspjiss16.20240103

Published： 2024