Based on the perspective of social network, this paper takes the practice of household waste classification in Y village of Shandong Province as the object of investigation, and explores the diffusion path of rural household waste classification policy. According to the research findings, the diffusion path of rural solid waste classification policy can be summarized into three points: First, functional social network, including social mobilization by the government and public service function of rural schools; The second is the social construction of social network, including family intergenerational transmission, children's cultural feeding. Rural elite demonstration, opinion leaders lead. Peer group dissemination, co-shaping values; Thirdly, in terms of media, the selective processing of media content exerts a subtle influence on the villagers' attitude towards the classification of rural domestic garbage.

Rural household waste classification;Social networks;Rural revitalization;Rural governance;Persuade

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This work was supported by the Shandong Province Social Science Planning Project: "Research on the Art Production of Yi meng Spirit from the Perspective of Traditional Cultural Gene" (No. 22CYMJ08).

DOI： https://doi.org/10.62639/sspjiss24.20240103

Published： 2024