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基于露营游客满意度的营地形象提升策略研究

Author:

李岩

Vol. 1, Issue 5, Pages: 103-105(2024)

Doi:

https://doi.org/10.62639/sspsstr33.20240105

ISSN:

3006-2322

EISSN:

3006-4317

Views:

64

Downloads:

0

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Abstract

本研究聚焦于韩国露营旅游的案例,通过调研分析,剖析露营游客对营地体验感知与满意度之间的关系。研究不仅量化了游客对露营地的满意度水平,更揭示了营地运营与建设环节中存在的短板,为优化策略提供实证依据。并提出一系列策略性建议,旨在从多个维度出发,为现有营地提供改进方向,也为未来露营旅游项目的规划与开发提供参考。

Keyword

露营旅游;营地形象;游客;满意度

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