The intrinsic requirements for the precise dissemination of public welfare books in China mainly include the differentiation of communication objects, the personalization of communication content, the differentiation of communication timing, and the precision of the push process. The construction of the evaluation system for the precise dissemination effect of public welfare books in China must be based on four first-level indicators: communication breadth, depth, effectiveness, and efficiency. The construction of the practical application system for evaluating the precise dissemination effect of public welfare books in China includes three modules: information collection system, real-time monitoring system, and data analysis system. The shortcomings of the feedback mechanism for evaluating the precise dissemination effect of public welfare books in China mainly include insufficient feedback initiative, imperfect feedback work system, unsmooth feedback channels, and lack of full-time feedback staff. Improving the feedback mechanism for the precise dissemination of public welfare books in China includes improving the organizational, institutional, and system control guarantees of the feedback mechanism for the precise dissemination of public welfare books in China.

Public welfare books;Precise communication;Effect evaluation;Feedback mechanisms

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2021 Philosophy and Social Science Research Project of Colleges and Universities of Hubei Provincial Department of Education, Project No is 21D114, Project Category is Key Project, Name of Person in Charge is Xu Zhenyun, Project Name is Research on the Precise Dissemination of Public Welfare Books in China Based on User Portraits. In 2022, the general project of the Hubei Provincial Social Science Fund (later funded project) was approved; the project name is Research on On-demand Publishing and Sharing of Innovative Services for Public Welfare Books in Hubei Province, project number is HBSK2022YB403, project leader is Xu Zhenyun.

DOI： https://doi.org/10.62639/sspjiss12.20240105

Published： 2024