The innovative application of intangible cultural heritage elements in graphic design is explored, analyzing their potential in constructing cultural identity, enhancing visual infectiousness and enriching expression forms. By studying the combination of intangible cultural heritage and modern design language, it reveals how designers can innovatively transform it into visual language in graphic design while preserving the essence of tradition to enhance the cultural connotation and emotional resonance of the design. This paper provides theoretical support and practical guidance for the innovative application of intangible cultural heritage in contemporary visual communication.

Intangible cultural heritage elements;Graphic design;Innovative application

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DOI： https://doi.org/10.62639/sspjiss11.20240105

Published： 2024