The rapid rise of intelligent interactive images redefines the design mode and brand development path of digital media advertisements. As a new media, intelligent interactive video has the core advantages of immersive experience, personalized content and real-time interaction, which provides the brand with unique market competitiveness. This paper focuses on the advertising design strategy and brand development strategy of intelligent interactive images, and analyzes its practical value in technical support, user experience optimization and communication path innovation. Through case analysis and industry trend analysis, this paper puts forward the idea of coordinated promotion of advertising design and brand development to help the sustainable development of brands in the intelligent era.

Intelligent interactive image;Digital media;Advertising design;Brand development

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DOI： https://doi.org/10.62639/sspjiss10.20240106

Published： 2024