This study uses the RMP analysis method to systematically analyze the health tourism resources, market and products in Luding County. Through literature research, field research and data analysis, the resource endowment, market potential and product status of health tourism in Luding County were evaluated. The study found that Luding County has rich natural resources and unique cultural heritage, and has a good foundation for the development of health tourism. However, the current health tourism products are highly homogenized and the market is underdeveloped. Based on this, this study proposes strategies such as resource optimization, market expansion, and product innovation to promote the high-quality development of health tourism in Luding County.

Luding County;Health tourism;RMP analysis;Tourism development

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Ganzi Prefecture Social Science Federation Project: "Research on the Development of Health Tourism in Luding County Based on RMP Analysis" (Project Number: GZSK202424).

DOI： https://doi.org/10.62639/sspjiss07.20250202

Published： 2025