Under the background of rural revitalization and rapid development of e-commerce, the deep integration of rural e-commerce and regional characteristic industries has become an important path to promote agricultural and rural modernization. However, due to the differences in resource endowments and policy environment, different regions face challenges such as high logistics costs, insufficient branding and shortage of talents. Therefore, in order to explore the optimization direction of industrial integration, this paper systematically analyzes the multi-mode of "e-commerce+agricultural products" and "e-commerce+processing industry", analyzes its economic effects of promoting the marketization of agricultural products, enhancing added value and promoting urban-rural integration, and puts forward some countermeasures such as building an efficient supply chain, strengthening the empowerment of brand culture and cultivating specialized talents. The research provides theoretical and practical reference for solving the circulation dilemma of agricultural products and stimulating the vitality of rural economy, and has important practical significance for increasing farmers' income and revitalizing rural areas.

Regional characteristic industries;Rural areas;E-commerce integration

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DOI： https://doi.org/10.62639/sspjiss30.20250202

Published： 2025