As an important ethnic cultural region in China, the Tibet-Qiang-Yi cultural industry corridor contains rich and diverse folk heritage with unique characteristics in its villages. These heritages are treasures of ethnic culture, carrying profound historical memory and national spirit. This article focuses on the folk heritage of villages in the Tibet-Qiang-Yi cultural industry corridor, and explores in depth the related issues of its protection and tourism development. Through field research, literature review, and other methods, the types and current status of folk cultural heritage in the Tibet-Qiang-Yi cultural industry corridor villages were sorted out. The challenges faced in the current protection and tourism development process, such as weak awareness of heritage protection, single development models, and lack of professional talents, were analyzed. From the perspective of cultural inheritance and protection, scientific and reasonable strategies have been proposed.

Cultural industry corridor;Folk customs;Protection status quo;Tourism development

[1] Ye Youtian A Brief Discussion on the Development and Fashion Application of Ethnic Anime Cultural and Creative Products in the Tibetan Qiang Yi Cultural Industry Corridor: Taking the Development of Yi Cultural and Creative Products as an Example [J]. Film Review, 2017, (23):1-4. [2] Wang Dianjiang Research on the Innovation and Communication Strategies of Ethnic Culture in the "Tibetan Qiang Yi Corridor" of Aba Prefecture from the Perspective of Integrated Media [J]. Journal of Aba Normal University, 2024, 41 (03): 41-53. [3] Xia Zaixi The Cultural Identity and Inheritance of Digital Media Art in the Design of Ethnic Integration Patterns for Tibetan, Qiang, and Yi Costumes [J]. New Legend, 2024, (30):108-110. [4] Fang Yongheng, Lu Mengdi, Zhu Min Evaluation of Public Cultural Service Efficiency in the Tibetan Qiang Yi Corridor from the Perspective of High Quality Development [J]. Journal of Changjiang Normal University, 2024, 40 (04): 59-70. [5] Fang Yongheng, Zhao Xueying, Ma Yabing, etc Analysis of Cultural Industry Agglomeration Dynamics from the Perspective of Enterprise Heterogeneity: An Empirical Study Based on Tibetan Qiang Yi Corridor Data [J]. Journal of Xi'an University of Architecture and Technology (Social Sciences Edition), 2024, 43 (01): 70-77. [6] Li Xianglin The Regional Culture and Tourism Resources of An County in the Tibetan Qiang Yi Corridor: Stepping on the Bridge in Jushui and Searching for Qiang in Luofu [J]. Journal of Sichuan Tourism University, 2016, (04):67-71. [7] Chen Ge, Rui Tiansheng Research on the Development Strategy of Tibetan Qiang Yi Corridor Cultural Heritage in Sichuan Province Based on Global Tourism [J]. Chinese Culture Forum, 2018, (09):145-151. [8] Fang Yongheng, Jia Yun The integrated development path of Tibetan Qiang Yi Corridor culture and tourism industry [J]. Economic Research Guide, 2023, (08):39-42. [9] Fan Jianhua, Huang Xiaogang From Snowy Plateau to Tropical Rainforest: Reflections on the Construction of Tibetan Qiang Yi Cultural Tourism Belt [J]. Journal of Central China Normal University (Humanities and Social Sciences Edition), 2019, 58 (01): 78-88. [10] Fang Yongheng, Guo Qinqin Research on the spatial distribution characteristics and influencing factors of intangible cultural heritage in the Tibetan Qiang Yi Corridor [J]. Qinghai Tibet Plateau Forum, 2023, 11 (01): 61-69.

The school's self funded scientific research project: "Research on the Protection and Tourism Development of Folk Cultural Heritage in Villages along the Tibet-Qiang-Yi Cultural Industry Corridor" (project number: XYZB2319SB).

DOI： https://doi.org/10.62639/ssperi06.20250102

Published： 2025