This paper constructs a self-built web corpus and employs a corpus-based critical discourse analysis approach to explore the discourse features and constructed international image of Leshan in overseas social media reports from 2022 to 2024. The study finds that Leshan, centered on the Leshan Giant Buddha, is portrayed as an international destination that blends natural wonders, cultural heritage, and convenient tourism experiences. Analysis of high-frequency words and collocations highlights the "Giant Buddha" attributes of the Leshan Giant Buddha, while its geographic context, tourism activities, and cultural value enhance its appeal.

International image;Leshan;Corpus-based discourse analysis

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This study is supported by the 2024 project of the Leshan Science and Technology and Industrial Internationalization Service Collaborative Innovation Base, titled “A Study of Leshan’s Urban International Image from the Perspective of Critical Discourse Analysis (2021-2023)” (Project No.: LSKJ24G06).

DOI： https://doi.org/10.62639/sspjiess12.20250203

Published： 2025