Currently, the rapid development of artificial intelligence technology has led to fundamental changes in big data marketing. Traditional marketing concepts no longer meet the needs of the market and businesses. There are many problems with the courses and teaching methods of big data marketing, which seriously restrict students' future career development. Based on this, this article proposes teaching reform strategies, explores measures for reforming big data marketing courses under the background of artificial intelligence, and cultivates more competitive marketing talents.

Artificial intelligence technology;Big data marketing;Teaching reform

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DOI： https://doi.org/10.62639/sspjiess17.20250203

Published： 2025