The integration of blended learning in higher education has significantly transformed traditional teaching approaches by combining face-to-face instruction with online learning. This paper explores the effectiveness of blended learning in Advanced Financial Accounting courses, an area known for its complexity and dependence on foundational concepts. The study aims to evaluate how blended learning affects student engagement, academic performance, and understanding of complex accounting principles. It compares blended learning with traditional methods of instruction and identifies both the benefits and challenges associated with its implementation. The findings suggest that blended learning has a positive impact on students' performance, offering greater flexibility, self-paced learning, and interactive resources. However, it also presents challenges such as maintaining student engagement and ensuring the proper integration of online components. The paper concludes with strategies for optimizing the blended learning model, offering valuable insights for educators aiming to enhance the effectiveness of their teaching methods in accounting education.

Blended learning;Advanced Financial Accounting;Student engagement;Academic performance;Online education

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School level educational reform project of Mount Taishan University, host, Liang Liyuan, research number of ideological and political ecosystem construction based on first-class professional construction in the digital intelligence era, NO.JG202203. Shandong Province Social Science Accounting Special Project, Host, Liang Liyuan, Research on Enterprise Cost Control Issues under the Background of Supply Side Reform, No. 18CKJJ31.

DOI： https://doi.org/10.62639/sspjiess24.20250203

Published： 2025