With the rapid development of artificial intelligence technology, the emergence of ChatGPT and other large language models has far-reaching and extensive impact on the media ecology. As the core field of information communication, the evolution of media ecology plays a vital role in social information circulation, cultural communication and public opinion formation. This paper analyzes the influence of ChatGPT on media ecology from two aspects: the internal elements and the external environment. For the internal factors, this paper studies how ChatGPT changes the communicator's mode of production and role orientation, promotes the technological innovation and function expansion of media, changes in marketing mode and strategy, and influences the audience's demands and consumption habits. For the external environment, this paper discusses the shaping and restriction of ChatGPT on media ecology under different political, economic, cultural and technological backgrounds. Based on the analysis of these impacts, this paper puts forward some countermeasures. It is of great academic value and practical significance to better understand how new technologies reshape the media landscape and provide theoretical guidance and practical reference for the future development of the media industry.

ChatGPT;Media ecology;Artificial intelligence

[1] David F. Carr: 《ChatGPT Tops 25 Million Daily Visits》https://www.similarweb.com /blog/insights/ai-news/chatgpt-25-million/. [2] Gartner:《Generative AI》https://www.gartner.com /en/information-technology/glossary/generative-ai.

DOI： https://doi.org/10.62639/sspjiss29.20250203

Published： 2025