In recent years, with the further dynamism of China’s financial markets, a myriad of personal wealth management products offered by commercial banks have emerged, contributing significantly to the development of these banks. The prevalence of the Internet in the financial industry has granted online financial products a prominent place. Simultaneously, it has imposed more stringent requirements on business innovation and financial services in commercial banks. Given the intensified competition in the financial market, commercial banks aiming for higher performance must continuously change their mindset, drive innovation, and transform financial wealth management products to better position themselves in the fiercely competitive financial market. This article primarily analyses the status of wealth management products in commercial banks. It explores strategies for innovation and development of these products, aiming to provide insights to enhance commercial banks' development levels continuously.

Financial wealth management;Development status;Innovative strategies

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DOI： https://doi.org/10.62639/sspjinss01.20240101

Published： 2024