This article elaborates on the background of urban zoos relying on urban productivity, the current status of cultural heritage, points out the problems in cultural promotion that some attractions currently face, discusses the importance of modern design in cultural heritage, and highlights considerations for developing cultural and creative products. It outlines the development steps and showcases design cases of the zoo's series of IP products. The tourism industry centered around culture, along with its associated peripheral industries, can promote regional economic development. Developing traditional cultural resources into cultural products in various regions has brought about economic benefits and has become a new research topic. Taking local IP culture as the backdrop, using Wuxi Zoo's cultural products as an example, this study analyzes the current status and issues of cultural and creative products from practical, creative, cultural, historical, and service perspectives, providing insights for its continued development.

Zoo;Cultural and creative;Product design

[1]The Innovation and Leadership of IP Cultural and Creative Products. [M/OL]. https://www.sohu.com/a/467345920_120793838,2021-05-19 16:54.

DOI： https://doi.org/10.62639/sspjinss02.20240101

Published： 2024