In order to explore the application of deep learning models in supporting education Brand Management decisions, this paper takes Xiaomi smartphones as a case study, selecting specific social media platforms. Data related to this brand was collected from a certain social media platform over a specific period. Subsequently, by constructing and training deep learning models, the paper analyzes user sentiment, hot topics, and brand influence of Xiaomi smartphones on social media. The research results indicate that deep learning models can effectively identify and interpret key information in social media data, providing valuable insights for education Brand Management.

Deep Learning Models;Social Media Data;Education Brand Decision

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Published： 2024