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  • 新媒体时代短视频广告营销策略研究
    Keyword:短视频广告;新媒体时代;品牌传播;创意内容;精准营销   DOI: https://doi.org/10.62639/sspfed01.20250106
    Abstract

    短视频广告在新媒体时代凭借其独特的传播优势,已成为品牌营销的核心工具。本文分析了短视频广告的传播特性、面临的主要挑战、创新策略以及未来发展趋势,探讨了其在品牌传播中的作用及优化路径。创意内容、技术驱动和精准营销是短视频广告成功的关键。为应对内容同质化和用户疲劳,品牌应加强创意创新、提升互动性,充分利用大数据和算法推荐来优化广告效果。未来短视频广告将向多元化、个性...

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  • Innovations and Challenges in College English Writing Teaching Assisted by Artificial Intelligence
    Keyword:Artificial intelligence;College english writing;Writing teaching;Writing competence;Intelligent evaluation   DOI: https://doi.org/10.62639/ssperi13.20250105
    Abstract

    Against the backdrop of educational digital transformation and the vigorous development of artificial intelligence (AI) technology, this paper systematically explores the integration path of AI ...

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  • The Study of Interactive Classroom Models in English Translation Teaching for University Students
    Keyword:Interactive teaching models;English translation;Student engagement;Pedagogical innovation;Technology integration   DOI: https://doi.org/10.62639/ssperi12.20250105
    Abstract

    The integration of interactive teaching models in university English translation courses has become an effective means to improve students’ class participation and academic achievements. This p...

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  • The Impact of Great Power Artificial Intelligence Technology Competition on Global Governances
    Keyword:Artificial intelligence;Global governance;Technology competition;Security risks;International cooperation   DOI: https://doi.org/10.62639/ssperi11.20250105
    Abstract

    The rapid development of artificial intelligence (AI) is reshaping global governance, with powerful nations—such as the United States, China, and the European Union—competing for technological su...

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  • An Investigation into the Teaching Practice of Melodisation Techniques in Jazz Bassline
    Keyword:Jazz bass;Melodisation;Performance techniques;Music teaching   DOI: https://doi.org/10.62639/ssperi10.20250105
    Abstract

    This study explores the teaching practice of melodisation techniques in jazz bassline, focusing on the technical demands and improvisational thinking required for jazz bassists. It examines left...

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  • Strategic Differentiation in Alumni Archival Management: A Case Study of Independent Colleges
    Keyword:Independent colleges;Archives management;Alumni records   DOI: https://doi.org/10.62639/ssperi09.20250105
    Abstract

    This study focuses on the distinctive development approaches for alumni records management in independent colleges. Through literature analysis and case studies, it examines the strategic positi...

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  • Methods of Music Education and Teaching in Middle Schools Under the Background of New Curriculum Standards Analysis of Innovation and Change
    Keyword:New curriculum standard;Middle school music teaching;Method innovation;Perceptual ability   DOI: https://doi.org/10.62639/ssperi08.20250105
    Abstract

    In recent years, the importance of music education in secondary schools has gradually been recognized, leading to the emergence of numerous innovative teaching methods.Guided by the new curriculu...

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  • Exploration of the Integrated Teaching Model of Ideological and Political Education for College Students Based on Artificial Intelligence
    Keyword:Artificial intelligence (AI);Ideological education;Personalized learning;Educational innovation;Student engagement   DOI: https://doi.org/10.62639/ssperi07.20250105
    Abstract

    The integration of Artificial Intelligence (AI) into higher education has shown immense potential to enhance teaching effectiveness, particularly in the domain of ideological and political educa...

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  • Research on the Collaborative Education Mechanism of Ideological and Political Courses in Universities from the Perspective of Educational Management
    Keyword:Collaborative education;Ideological and political courses;Educational management;Curriculum integration;Student development   DOI: https://doi.org/10.62639/ssperi06.20250105
    Abstract

    The integration of ideological and political education in higher education institutions has become a significant focus in modern academic discourse, particularly in China. The collaborative educ...

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  • A Study of Learning Situation Analysis and Precision Teaching Strategies in Ideological and Political Education Assisted by Artificial Intelligence
    Keyword:Artificial intelligence;Ideological education;Personalized learning;Precision teaching;Educational technology   DOI: https://doi.org/10.62639/ssperi05.20250105
    Abstract

    The integration of Artificial Intelligence (AI) into ideological and political education (IPED) offers a transformative shift in modern teaching and learning. AI technologies such as big data anal...

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